Chip Heath

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1. Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Chip Heath
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By Chip Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, te...

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2. Switch: How to Change Things When Change is Hard by Chip Heath

By Chip Heath

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insig...

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3. Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil by Chip Heath

By Dan Heath

Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotiona...

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4. Switch: How to Change Things When Change Is Hard by Chip Heath

By Chip Heath

"Published in 2011 by arrangement with Broadway Books"--T.p. verso.

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