Peter Guber

Today everyone - whether they know it or not - is in the "emotional transportation" business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sel...

Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific miss...

Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific miss...