Richard L Brandt

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character an...

Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. Hi...

Much of Amazon's success has to do with CEO and founder Jeff Bezos' business strategy and unique combination of character traits. Using interviews with Amazon employees, competitors, and observers, Richard Brandt offers the key to Bezos' success.

Much of Amazon's success has to do with CEO and founder Jeff Bezos' business strategy and unique combination of character traits. Using interviews with Amazon employees, competitors, and observers, Richard Brandt offers the key to Bezos' success.

"The Google Guys" skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the mai...