"If you speak English fluently, you have an extraordinary skill. All you have to do is to use it in your writing in a focused way. The golden rule and the five keys to effective writing will give you that focus". Ralph Brown What do I really need to learn to be a more effective writer? How can I grab my reader's attention and hold it? How can I be more persuasive in my letters, emails, reports and presentations? How can I write more effective proposals? How formal should my writing be? How can I organise my reports and presentations in a logical way? This book is packed with examples, including more than 50 letters and emails on everyday topics.