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Free Prize Inside: The Next Big Marketing Idea

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Free Prize Inside: The Next Big Marketing Idea

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Description

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside, something small yet precious, it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside" is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing, even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply, and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Author Biography

Seth Godin has cult-like status in the marketing world and is the author of the international bestseller Permission Marketing and Purple Cow.

Author Biography:

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at www.sethgodin.com/sg/blog.html
Release date Australia
March 2nd, 2006
Author
Audiences
  • General (US: Trade)
  • Professional & Vocational
Pages
256
Dimensions
129x198x16
ISBN-13
9780141019710
Product ID
1651064

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