Non-Fiction Books:

Media, Persuasion and Propaganda

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Paperback / softback
$84.99
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Description

How do influential people, organizations, and nations build a community, market, or empire? When does persuasion become propaganda? The growing sophistication of persuasion and propaganda in the media, combined with the powerful reach of existing and emerging technologies, calls for a reframing of persuasive strategies and tactics for contemporary audiences. This multi-disciplinary text guides readers through the spectrum of persuasion, from everyday promotion to globe-altering propaganda.

Author Biography:

Marshall Soules is former Chair of the Media Studies Department at Vancouver Island University.
Release date Australia
February 28th, 2015
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Pages
304
Dimensions
138x216x18
ISBN-13
9780748644155
Product ID
22580906

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