Administrators of museums and other informal-learning centers often need to demonstrate, in some tangible way, the effectiveness of their institutions as teaching tools. Practical Evaluation Guide discusses specific methods for analyzing audience learning and behavior in museums, zoos, botanic gardens, nature centers, camps, and youth programs. This new edition incorporates the many advances in the burgeoning field of informal learning that have been made over the past decade. Practical Evaluation Guide serves as a basic, easy-to-follow guide for museum professionals and students who want to understand the effects of such public institutions on the people who visit them.

Author Biography

Judy Diamond is professor and curator at the University of Nebraska State Museum. Jessica J. Luke is director of research and evaluation at the Institute for Learning Innovation. David H. Uttal is director of the Multidisciplinary Program in Education Sciences in the Department of Psychology and the School of Education and Social Policy at Northwestern University.