The Icarus Deception

Name: The Icarus Deception
SKU: 20902989
Price: 33.99 AUD
Availability: InStock
Rating: 5.0 (1 reviews)

How High Will You Fly?

By:

Seth Godin

Format:

Paperback / softback

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$33.99

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Description

Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirational Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art. Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow. Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it. This is Seth Godin's most personal book yet - a pithy, inspirational call to arms.

Author Biography:

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Release date Australia

December 31st, 2012

Author

Seth Godin

Audience

General (US: Trade)

Pages

256

Dimensions

153x234x19

ISBN-13

9780670922925

Product ID

20902989

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