Roberto is an unemployed and broke advertising executive, turned down by every agency he has applied to for a job. His finances are in despair and he is on the verge of a breakdown.Nobody seems to care that he was the brains behind Coca Cola’s mega-famous slogan: The Spark Of Life! All of this is about to change when he finds himself hanging onto life by a thread following a terrible accident. The emergency services are at a loss on how to freehim from where he is trapped. The dramatic and absurd nature of the accident generates huge media attention and so the protagonist decides to milk the situation in order to secure his family’s future.
