You’ve seen it all before. A malicious online rumor costs a company
millions. A political sideshow derails the national news cycle and destroys a
candidate. Some product or celebrity zooms from total obscurity to viral
sensation. What you don’t know is that someone is responsible for all this.
Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news,
my job is to control blogs—as much as any one person can.
In today’s culture…
- Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
- Bloggers are slaves to money, technology, and deadlines.
- Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.