Keith Blakemore-Noble, aka The Mindset Master, is a coach, international speaker, best-selling author, hypnotist, trainer, podcaster and occasional magician.He helps people to transform their deepest fears into their greatest strengths. Since 2010 he has helped over 5,000 people across the planet to transform their lives, which is why he has been called the world's #1 fear strategist.From paralysing shyness to teaching on stages in the UK, USA, Indonesia, Vietnam, Malaysia and Singapore, Keith has come far from a life that is a distant memory. He has been described as someone who brings a natural humour and wit to the stage, and a captivating presence, allowing you to learn from him with ease as he shares the same tools he used to make massive transformations in his own life and those of his clients.Using his own experiences as a driver, he has carefully developed and refined a bespoke blend of hypnosis, NLP and coaching to form Mindset Mastery; something he continues to enhance as brain and behavioural sciences evolve.A living embodiment of the cutting-edge sciences and tools he employs, Keith uses them all on himself first, so knows how well they work and understands how the processes feel from your perspective.Prior to moving full-time into helping people, he spent the best part of two decades in IT, including leading a team with members in the UK, Norway and New Zealand. He has gone from reprogramming and upgrading computers to reprogramming and upgrading people's minds. The latter is infinitely more rewarding, it must be said.An accomplished international speaker, Keith has spoken for a wide variety of organisations including the BBC, Rotary International and BNI, on topics around mastering our own mindset.As well as being the author of this book, he is the mastermind behind the four-volume (so far) international best-selling Winning in Life and Work series of books, and The Masks We Wear, which takes a look at the metaphorical masks we all wear in life, examines where they come from, looks at why they are harmful and reveals how we can start to remove them and live a life free from masks.A strong believer that change is always possible, he invites you to change your mind and thus your life.One of Keith's primary values is fairness. This is where the strong drive to create AntiManipulation came from. It's also why he is increasingly passionate about it - not just the book, but the concepts behind the book and creating awareness of these practices (via the book, his blogs, media appearances and live talks).