Augmenting Public Relations

An Introduction to AI and Other Technologies for PR

By:

David Phillips

Format:

Hardback

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Releases 21 Oct 2024

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This product will be released on 21st October, 2024

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Description

Augmenting Public Relations: An Introduction to Artificial Intelligence and Other Technologies for Public Relations explores the impact of Artificial Intelligence (AI) on the field of Public Relations (PR), particularly amid widespread concerns about job displacement due to automation. Offering insights from a seasoned expert and showcasing the transformative influence of AI on communication practices through numerous examples, the book illustrates how AI is reshaping conventional PR methods, effectively transforming once obscure technologies into indispensable tools for mass communication. The book elucidates how AI-driven innovations are revolutionizing PR, presenting case studies that highlight the integration of AI into various aspects of communication strategies. From utilizing Meta Reality to redefine relationships to leveraging Blockchain for maintaining ethical standards, the book underscores the diverse applications of AI in PR. Offering a comprehensive understanding of AI's utility and its potential to unlock significant career advancement opportunities, the book equips readers with the knowledge and insights needed to navigate and thrive in an increasingly AI-driven industry Packed with practical guidance on leveraging AI technologies to enhance communication effectiveness and navigate the evolving PR landscape, the book will be of great interest to both PR practitioners and students, as well as anyone interested in understanding the growing role of AI within communication and marketing.

Author Biography:

David Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University, and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group, and Founder/Managing Director of Media Measurement Ltd.

Release date Australia

October 21st, 2024

Author