Satyajit Chakrabarti is the Director of Institute of Engineering and Management, Kolkata, India. He obtained his PhD in nanotechnology from the National Institute of Technology and a Master’s in computer science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has many patents filed in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem- solving using innovation and innovative technologies. Saikat Chakrabarti is an Associate Professor in the Institute of Engineering and Management, Kolkata, West Bengal. He has a PhD. in management. He has published extensively on psychological contract, human resource planning, cross cultural training and out bound training. He has also published chapters in the international case study book “ET-Cases” and several other books. He is the editor of two books and has more than 17 years of experience (both in industry and in educational institutions). Amit Kumar Bhandari is an Associate Professor of Economics at Rishi Bankim Chandra Evening College and a Research Fellow at IZA in Bonn. He holds a PhD. in economics from the University of Kalyani and has previously served as a Lecturer in economics at the Indian Institute of Social Welfare and Business Management. He has a rich publication record, with research interests in labour economics, education, health behaviors, inequality, and public economics. He has also demonstrated his leadership and project management skills by serving as a Project Director for multiple government-funded research projects. Dipak Saha is currently Professor of Marketing at the Department of Management, Institute of Engineering and Management, Kolkata, India, and has over 19 years of corporate and academic experience. He obtained his PhD from the University of North Bengal. He has published several articles in reputed and renowned scholarly journals. He is the co-author of the textbook, Marketing: A Conceptual Framework. He is a consultant and trainer in the field of Critical Thinking @Workplace and Strategic Management Decisions. He is the recipient of the Academic Excellence Award 2020 from the Academy of Management Professionals, India. His areas of interest are marketing analytics, consumer behaviour and brand management. Rabin Mazumder is a professor of Economics and Head of the Department of Management, Institute of Engineering and Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 20 years of academic experience. His research papers have appeared in reputed journals. His book chapters have been published in various publications. He also authored two books on economics at the secondary and undergraduate levels. His areas of interest are development economics, consumer behaviour and brand management.