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The Economics of Advertising (RLE Advertising) on Hardback by Frederic Taylor
The Economics of Advertising (RLE Advertising) on Hardback by Frederic Taylor
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Description

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
Release date Australia
March 21st, 2013
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
250
Dimensions
156x234x18
ISBN-13
9780415818032
Product ID
20852412

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