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M&M's, as one of the most popular chocolate candy brand in the world, was firstly inspired by Smarties. These colourful button-shaped chocolates have a layer of candy shell of the letter “m” printed to make sure it won't melt in your hands. Peanut M&M's were introduced in 1954, and, later on, becomes one of the iconic series. Later now there are more and more variations been developed from “almond”, “pretzel”, “crispy” and “dark chocolate”. M&M's is also famous for their longest-lasting slogan: “Melts in your mouth, not in your hand.”