How Mighty Ape evolved

Mighty Ape was launched in September 2008, but our company has been around a lot longer than that. In fact, many of us have been working together for nearly two decades.

1994

Netscape

The first version of Netscape Navigator is released.

1995

Amazon.com

Amazon.com goes live in the United States selling books online.

Playstation One

Simon Barton opens GameZone, a gaming retail store in Symonds St., Auckland. GameZone hosts a series of major release events including the official NZ release of the first Sony PlayStation.

1996

Gamezone Website

GameZone's first web site is launched as a simple tool to update customers on latest releases, specials, pre-orders and game-related news and events.

1997

Duke Nukem

3D Realms announces the development of Duke Nukem Forever.

Nintendo 64

Nintendo releases the Nintendo 64, the last home console to use ROM cartridges.

1998

Gamezone upgraded

The GameZone web site is upgraded to a fully-fledged e-commerce store allowing customers to place orders online using their credit card.

1999

Trade Me

Sam Morgan launches auction site Trade Me as "New Zealand's free online trading community."

2000

Playstation 2

Sony launches the PlayStation 2 in Australasia.

Gameplanet launched

Simon Barton and Simon Garner co-found Gameplanet, a media site publishing game reviews and news and operating community forums and online game services. (Gameplanet is now an independent venture.)

2001

Lord of the Rings

Peter Jackson releases The Fellowship of the Ring, the first instalment of The Lord of the Rings film trilogy.

2002

Xbox

Microsoft introduces the first generation Xbox.

GP Store

GameZone changes its name to GPStore and receives a major upgrade to the web site including the addition of DVD movies, computer hardware and music. Meanwhile, the retail store on Symonds St is closed and a new store is opened on Dominion Rd with the updated GPStore branding.

Gamecube

Nintendo launches the GameCube.

2003

Counterstrike

Valve releases Counter-Strike 1.6.

2004

World of Warcraft

Blizzard launches World of Warcraft.

GP Store

GPStore wins the award for "Best Online Store" at the NetGuide Web Awards.

2005

Outrageous Fortune

The first season of Outrageous Fortune goes on air.

Warehouse

Simon Barton regains the use of his living room as GPStore moves stock into its first warehouse, a small 100m2 unit in Albany, Auckland.

2006

Xbox 360

Microsoft launches the Xbox 360 in Australasia.

Warehouse

With demand for space rapidly growing, GPStore moves into a larger 210m2 warehouse just up the road.

Wii

Nintendo launches the Wii in Australasia.

2007

The retail store on Dominion Rd closes, allowing the company to focus 100% on its ecommerce operations.

Playstation 3

Sony launches the PlayStation 3 in Australasia.

GPStore wins the award for "Best Online Shopping Site" at the NetGuide Web Awards.

2008

iPhone

Apple officially launches the iPhone 3G in Australasia.

Mighty Ape

GPStore relaunches as Mighty Ape with another major upgrade to the web site. The Books department is added, offering over 1 million titles.

2009

Mighty Ape wins the NetGuide Web Awards for "Best Online Shopping Site" and "Best New Site, Relaunch or Innovation".

Warehouse

Mighty Ape moves into a much larger 1200m2 warehouse with space for an expanding team and 100,000+ stock.

2010

iPad 2

Apple officially launches the iPad in Australasia.

Marketplace

Marketplace is introduced for customers to sell pre-owned products online.

2011

Home and Office

Mighty Ape adds a Home & Office department selling a variety of gadgets, gizmos and goodies.

Duke Nukem

After 15 years in development, Duke Nukem Forever is finally released.

Mighty Ape wins the NetGuide Web Awards for "Best Shopping Site" and "Best Site For Gamers".

2012

T-Shirt

Mighty Ape continues to diversify its product range by adding Hobbies and Clothing departments.

Web Awards

Mighty Ape wins four NetGuide Web Awards including "Overall Best Site" and moves into a 5,500m2 warehouse.

2013

Fitness monkey

Mighty Ape further diversifies its product range by adding new departments for Fitness & Nutrition, Baby and Office, Art & Craft.

Playstation 4 and Xbox One

New generation consoles Sony PlayStation 4 and Microsoft Xbox One are launched in Australasia.

2014

Same Day

Mighty Ape launches a same-day delivery service in Auckland, Wellington and Christchurch and DHL express shipping to Australia.

Westpac Award

Mighty Ape scored Excellence in Customer Service Delivery and the Supreme Business Excellence Award at the 2014 Westpac Auckland Business Awards Northern.

2015

Mighty Ape went on to win Excellence in Customer Service Delivery at the Westpac Auckland Business Awards "Best of the Best" held in downtown Auckland.

All Blacks

The All Blacks defeat Australia to win the 2015 Rugby World Cup.

2016

Mighty Ape relaunch

Mighty Ape relaunches its website with a fresh new look including a new logo, art style and an improved shopping experience on smart phones and tablets.

2017

Team New Zealand

Team New Zealand defeat Oracle Team USA to win the America's Cup.

New Mighty Ape warehouse

Construction begins on Mighty Ape's new 9,000m2 distribution centre in Silverdale on Auckland's Hibiscus Coast! A new home for both our office and warehouse team and purpose built for our needs.