How Mighty Ape evolved

Mighty Ape was launched in September 2008, but our company has been around a lot longer than that. In fact, many of us have been working together for nearly two decades.



The first version of Netscape Navigator is released.

1995 goes live in the United States selling books online.

Playstation One

Simon Barton opens GameZone, a gaming retail store in Symonds St., Auckland. GameZone hosts a series of major release events including the official NZ release of the first Sony PlayStation.


Gamezone Website

GameZone's first web site is launched as a simple tool to update customers on latest releases, specials, pre-orders and game-related news and events.


Duke Nukem

3D Realms announces the development of Duke Nukem Forever.

Nintendo 64

Nintendo releases the Nintendo 64, the last home console to use ROM cartridges.


Gamezone upgraded

The GameZone web site is upgraded to a fully-fledged e-commerce store allowing customers to place orders online using their credit card.


Trade Me

Sam Morgan launches auction site Trade Me as "New Zealand's free online trading community."


Playstation 2

Sony launches the PlayStation 2 in Australasia.

Gameplanet launched

Simon Barton and Simon Garner co-found Gameplanet, a media site publishing game reviews and news and operating community forums and online game services. (Gameplanet is now an independent venture.)


Lord of the Rings

Peter Jackson releases The Fellowship of the Ring, the first instalment of The Lord of the Rings film trilogy.



Microsoft introduces the first generation Xbox.

GP Store

GameZone changes its name to GPStore and receives a major upgrade to the web site including the addition of DVD movies, computer hardware and music. Meanwhile, the retail store on Symonds St is closed and a new store is opened on Dominion Rd with the updated GPStore branding.


Nintendo launches the GameCube.



Valve releases Counter-Strike 1.6.


World of Warcraft

Blizzard launches World of Warcraft.

GP Store

GPStore wins the award for "Best Online Store" at the NetGuide Web Awards.


Outrageous Fortune

The first season of Outrageous Fortune goes on air.


Simon Barton regains the use of his living room as GPStore moves stock into its first warehouse, a small 100m2 unit in Albany, Auckland.


Xbox 360

Microsoft launches the Xbox 360 in Australasia.


With demand for space rapidly growing, GPStore moves into a larger 210m2 warehouse just up the road.


Nintendo launches the Wii in Australasia.


The retail store on Dominion Rd closes, allowing the company to focus 100% on its ecommerce operations.

Playstation 3

Sony launches the PlayStation 3 in Australasia.

GPStore wins the award for "Best Online Shopping Site" at the NetGuide Web Awards.



Apple officially launches the iPhone 3G in Australasia.

Mighty Ape

GPStore relaunches as Mighty Ape with another major upgrade to the web site. The Books department is added, offering over 1 million titles.


Mighty Ape wins the NetGuide Web Awards for "Best Online Shopping Site" and "Best New Site, Relaunch or Innovation".


Mighty Ape moves into a much larger 1200m2 warehouse with space for an expanding team and 100,000+ stock.


iPad 2

Apple officially launches the iPad in Australasia.


Marketplace is introduced for customers to sell pre-owned products online.


Home and Office

Mighty Ape adds a Home & Office department selling a variety of gadgets, gizmos and goodies.

Duke Nukem

After 15 years in development, Duke Nukem Forever is finally released.

Mighty Ape wins the NetGuide Web Awards for "Best Shopping Site" and "Best Site For Gamers".



Mighty Ape continues to diversify its product range by adding Hobbies and Clothing departments.

Web Awards

Mighty Ape wins four NetGuide Web Awards including "Overall Best Site" and moves into a 5,500m2 warehouse.


Fitness monkey

Mighty Ape further diversifies its product range by adding new departments for Fitness & Nutrition, Baby and Office, Art & Craft.

Playstation 4 and Xbox One

New generation consoles Sony PlayStation 4 and Microsoft Xbox One are launched in Australasia.


Same Day

Mighty Ape launches a same-day delivery service in Auckland, Wellington and Christchurch and DHL express shipping to Australia.

Westpac Award

Mighty Ape scored Excellence in Customer Service Delivery and the Supreme Business Excellence Award at the 2014 Westpac Auckland Business Awards Northern.


Mighty Ape went on to win Excellence in Customer Service Delivery at the Westpac Auckland Business Awards "Best of the Best" held in downtown Auckland.

All Blacks

The All Blacks defeat Australia to win the 2015 Rugby World Cup.


Mighty Ape relaunch

Mighty Ape relaunches its website with a fresh new look including a new logo, art style and an improved shopping experience on smart phones and tablets.


Team New Zealand

Team New Zealand defeat Oracle Team USA to win the America's Cup.

New Mighty Ape warehouse construction

Construction begins on Mighty Ape's new 10,000m2 distribution centre in Silverdale on Auckland's Hibiscus Coast! A new home for both our office and warehouse team and purpose built for our needs.


New Mighty Ape warehouse opens

Mighty Ape begins operating from its new 10,000m2 distribution centre in Silverdale. With almost twice as much space, Mighty Ape is all set for future expansion into new departments and supporting an ever-growing range of products.