Core Values

At Mighty Ape, our core values shape all the decisions we make every day. They set the direction for the company, prioritise website features, assist with hiring staff, guide our customer service team, define our company culture and everything in between.

  • Put customers first

    Win customers for life.

  • Have fun

    Be positive and work as a team. Treat others as you'd like to be treated.

  • Be honest

    With yourself, customers & co-workers. Confront the brutal facts.

  • Embrace change

    Have an open mind. We’re changing the way people shop.

  • Do more with less

    Do things in the most efficient way possible.

  • Keep it real

    Use real language. Focus on doing good, not looking good.

  • Be safe

    Always put health and safety first; nothing is more important.

  • Be awesome

    Keep learning - upgrade yourself and Mighty Ape.

  • Think long term

    We’re creating customers for life and a company that's built to last...

  • Step up

    Do what it takes. Solve problems that need to be solved.

TL;DR - Watch the video instead!