Business & Economics Books:

Cruise Business Development

Safety, Product Design and Human Capital
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$407.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks

Buy Now, Pay Later with:

4 payments of $102.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 8-20 May using International Courier

Description

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

Author Biography:

Prof. Dr. Alexis Papathanassis studied at the University of Bath and the London School of Economics (UK). He completed his PhD in Economic Sciences at the Leibniz University (Hanover) in Germany.  Prior to joining fulltime academia, Alexis pursued a career at TUI. Upon his departure from the group as a business development manager with TUI Infotec, Alexis had already participated and successfully led various systems integration projects in six TUI subsidiaries around Europe. Since 2005, Alexis Papathanassis is a Professor for Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences. He currently acts as: Dean of the Faculty of Business Management & Services, Co-Director of the Institute for Maritime Tourism and Chairman of the Cruise Research Society.  He is also visiting Professor at the Bremen University of Applied Sciences and the Russian Academy of Foreign Trade, and a member of the German Tourism Research Society.  He also works regularly as a consultant for a number of tour operators and cruise companies.  Alexis’ publication activity mainly focuses on the cruise sector and comprises over 60 contributions in textbooks, peer-reviewed scientific journals and conferences
Release date Australia
April 29th, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by Alexis Papathanassis
Edition
1st ed. 2016
Illustrations
44 Illustrations, color; 20 Illustrations, black and white; XII, 278 p. 64 illus., 44 illus. in color.
Pages
278
Dimensions
155x235x18
ISBN-13
9783319273518
Product ID
24159633

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...