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Handbook of Media Economics, vol 1A on Hardback
Handbook of Media Economics, vol 1A on Hardback
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Handbook of Media Economics, vol 1A

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Description

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

Author Biography:

Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization. Joel Waldfogel is Frederick R. Kappell Chair in Applied Economics. Previously the Ehrenkranz Family Professor of Business and Public Policy at the Wharton School, University of Pennsylvania, he has conducted empirical studies of price advertising, media markets, and issues related to digital products. A Professor at the Institute for International Economic Studies, David Stromberg is also a Research Affiliate in the Public Policy Program at the Center for Economic and Policy Research in Washington, DC. He has published on the influence exerted by media on public policy.
Release date Australia
December 3rd, 2015
Audience
  • Professional & Vocational
Contributors
  • Edited by David Stromberg
  • Edited by Joel Waldfogel
  • Edited by Simon P. Anderson
Pages
562
Dimensions
190x235x33
ISBN-13
9780444627216
Product ID
24008651

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