'No Logo' was a book that defined a generation when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

Reviews for No Logo

'The Das Kapital of the growing anti-corporate movement' Guardian

'A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo" is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.' Observer

'A fascinating ride through the history of marketing. Klein brilliantly humanises "No Logo" with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.' The Times 

 'A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing' Guardian

'A manifesto and a call to arms that sometimes reads like an Orwellian nightmare' Financial Times

‘If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In NO LOGO, Klein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand’s birth, as a means of bringing soul to mass marketing, she follows in the logo’s wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history, NO LOGO’s message is entirely engrossing and emphatic.’ GQ

Author Biography

Naomi Klein is a Canadian writer and journalist. 'No Logo' is an international bestseller and has helped define a new generation of young activists.