Rachel McAlpine tackles a communication crisis that is out of control. Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online - and most fail miserably, because online writing requires some special skills. Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused, functional, forceful - and findable. Essential for anyone who writes or manages web content.

Author Biography

Author Rachel McAlpine is a director of Contented Enterprises, and an authority on writing for the web. She is the author of Web Word Wizardry, Global English for Global Business and Crash Course in Corporate Communications. She is also a poet, playwright and novelist. She lives in Mt Victoria, Wellington. The first edition of Write me a web page, Elsie! was titled Better Business Writing on the Web.