The collection of picture cards has fascinated generations of children and adults since the late nineteenth century. Between 1900 and 1940, cartophily, as the hobby became known, became widespread as hundreds of millions of attractive cards were issued, usually with packets of cigarettes. These cards give us a unique insight into the cultural history of the period. Although the production of cigarette and other trade cards has declined in recent decades, millions of people worldwide now collect trading cards and stickers issued by the likes of Topps and Panini. This attractive and extensively illustrated guide to collecting cigarette and other trade cards gives the reader a lively history of the hobby, and offers the collector some valuable advice on how to begin and maintain a collection. The wide variation of themes of card issues is explored, with many of the stories behind the cards revealed. It will appeal to novice and established card collectors, and those with an interest in twentieth century social and cultural history. AUTHOR: John Broom is an historian and author specialising in the cultural history of the twentieth century. He has been a keen collector of cricket and other sporting memorabilia since the 1970s, and feels a passion for, and connection to, artefacts from the past. John has previously written for Pen and Sword on the subject of Christianity and the World Wars. 100 illustrations