Ronni Ancona is fed up with football: the way it dominates TV, takes over men's brains and scuppers any chance of romance. And so, for the sake of women everywhere, Ronni concocts an experiment to see if a man can be made to give up the very thing he claims he cannot live without. But who would agree to be Ronni's guinea-pig? Surely not her ex-boyfriend, Alistair McGowan, who has devoted much of his life to the game, from a childhood obsession with kicking a ball about to an adult addiction to Ceefax football pages? Over the course of a year, we follow UK TV's best-known male/female double act in a hilarious battle of the sexes. Ronni institutes replacement techniques - walks, culture and endless rounds of toast and Marmite - but what happens when a man gives up the thing he loves most? And after being 'clean' for the whole summer, will the lure of a new season break his resolve?