Living theory is a way of making use of personal accounts of experienced practice. As the Pac-Man perspective on organisational change helps the change agent articulate the personal values he is committed to and how these values may be resisted in practice, living theory is useful for developing knowledge that has a practical impact on self-improvement and social change, but it is also a type of theory that is difficult to publish in academic outlets. As a consequence of this, publishing Pac-Man living-theory research becomes a Pac-Man game in itself, with the journal editors as one of the four adversary gatekeepers, but it is a rewarding game for those who want to contribute both theoretically and practically on how to make the world a better place.