Excerpt from A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants The micro and macro-level processes that shape individual and shared realities create a paradox. In order to succeed in the competitive Struggle among researchers pursuing different technological paths, individuals create their own realities which then become self-reinforcing. To the degree in which they are successful in fostering their individual reality, however, te searchers can become less adroit in their ability to embrace the emerging shared reality when it does not match their own. How well this paradox is managed can profoundly influence who emerges as the victor or the vanquished during the genesis ofa technology. Keywords: Technology evolution; cognition; social construction; institutionalization; path creation. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.