Advertising Account Planning

Name: Advertising Account Planning
SKU: 22216305
Price: 190.99 AUD
Availability: InStock

Planning and Managing an IMC Campaign

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Paperback / softback

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Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Author Biography:

Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books. Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

Release date Australia

September 15th, 2014

Author

Audience

Professional & Vocational

Edition

3rd edition

Illustrations

15 Tables, black and white; 72 Line drawings, black and white

Pages

262

Dimensions

152x229x15

ISBN-13

9780765640369

Product ID

22216305

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