Advertising Media Planning Image close
Advertising Media Planning by Kim Bartel Sheehan
Advertising Media Planning by Kim Bartel Sheehan
Show Hide Adult Content

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing  
Advertising

Advertising Media Planning

Sorry, this product is not currently available to order

Here are some other products you might consider...

Explore more by Kim Bartel Sheehan

See all books by this author

Advertising Media Planning by Larry D Kelley
$112.99
Advertising Media Planning
by Larry D Kelley ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Advertising Media Planning on Hardback by Larry D Kelley
$523.99
Advertising Media Planning
by Larry D Kelley ~ Hardback
Available - Usually ships in 3-4 weeks
Advertising Media Workbook and Sourcebook by Donald W Jugenheimer
$203.99
Advertising Media Workbook and Sourcebook
by Donald W Jugenheimer ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Advertising Management in a Digital Environment by Larry D Kelley
$108.99
Advertising Management in a Digital Environment
by Larry D Kelley ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Cases in Advertising Management by Larry D Kelley
$127.99
Cases in Advertising Management
by Larry D Kelley ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Advertising and Public Relations Research by Jerry Hudson
$149.99
Advertising and Public Relations Research
by Jerry Hudson ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Advertising Management by Donald W Jugenheimer
$128.99
Advertising Management
by Donald W Jugenheimer ~ Paperback / softback
Available - Usually ships in 2-3 weeks

Recommended for you

Recommended from your browsing history

Advertising Media Planning

A Brand Management Approach
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
Unavailable
Sorry, this product is not currently available to order

Description

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Release date Australia
October 15th, 2011
Audience
  • Postgraduate, Research & Scholarly
Country of Publication
United Kingdom
Edition
3rd New edition
Illustrations
illustrations
Imprint
Routledge
Pages
304
Publisher
Taylor & Francis Ltd
Dimensions
152x229x15
ISBN-13
9780765626363
Product ID
18547733

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing >
Advertising
Books >
Non-Fiction >
Reference >
Communication studies >
Media studies