Advertising Media Workbook and Sourcebook

Name: Advertising Media Workbook and Sourcebook
SKU: 22765471
Price: 203.99 AUD
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Paperback / softback

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Description

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

Author Biography:

Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books. Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books. Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.

Release date Australia

April 14th, 2015

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

4th edition

Illustrations

39 Tables, black and white; 10 Line drawings, black and white

Pages

380

Dimensions

216x279x23

ISBN-13

9780765640949

Product ID

22765471

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