Advertising to Children on TV

Name: Advertising to Children on TV
SKU: 28391619
Price: 406.99 AUD
Availability: InStock

Content, Impact, and Regulation

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Hardback

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Description

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, sattelite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Author Biography:

Barrie Gunter, Caroline Oates, Mark Blades

Release date Australia

August 16th, 2004

Author

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Pages

224

ISBN-13

9780805844887

Product ID

28391619

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