With the introduction of a smoking ban in public places there has never been greater pressure on smokers to quit. The time to promote anti-smoking titles is now. No-one is more aware than Allen Carr that some of the people who are desperate to give up smoking require a different approach to that provided by "The Easyway to Stop Smoking". To cater to their needs, Allen has refined the method to its key essentials and presents them here in a humourous comfort zone for smokers. It has been designed to appeal to smokers who have failed to quit as well as non-smokers who want a loved one to quit smoking for good.