While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and many more. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today's ever-increasingly design-savvy public.

Author Biography

Principal of Eric Baker Design Associates, Inc., a Manhattan based design firm specializing in branding, publishing, and corporate communications. Eric Baker also teaches graphic design at the SVA and SUNY Purchase. He is also a contributing editor of the popular design blog, DesignObserver.com. His work has appeared in Print, Communication Arts, How, Domus, Graphis, Metropolis, Blueprint, ID, the New York Times, and Vanity Fair.