Business & Economics Books:

An Introduction to Revenue Management for the Hospitality Industry

An Principles and Practices for the Real World
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Description

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
Release date Australia
January 1st, 2008
Audience
  • Professional & Vocational
Country of Publication
United States
Illustrations
illustrations
Imprint
Prentice Hall
Pages
352
Publisher
Pearson Education (US)
Dimensions
179x235x13
ISBN-13
9780131885899
Product ID
3809066

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