Drawing extensively on empirical research and theoretical work in linguistics, pragmatics and psychology, this series explores key issues in language acquisition and language use. Although genre analysis has a long-established tradition in literature, the interest in the analysis of non-literary genres has been very recent. By examining the theory of genre analysis; genre analysis in action and the use of genre in language teaching and language reform; this book provides a comprehensive introduction to a relatively new and unexplored area of discourse studies. It focuses on providing answers to the key question in discourse studies, "why is a particular genre written in the way it is?" The book also features discussions of cross-cultural variation in many academic and professional settings, using examples from a wide range of non-native context. It is aimed at undergraduate and postgraduate students and teachers interested in applied discourse analysis. It is suitable for language, linguistics and applied linguistics courses.