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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity on Hardback
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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

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Description

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Author Biography:

Vladlena Benson, Kingston University, UK. Ronald Tuninga, Kingston Business School, UK. George Saridakis, Kingston University, UK.
Release date Australia
August 30th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by George Saridakis
  • Edited by Ronald Tuninga
  • Edited by Vladlena Benson
Pages
422
Dimensions
152x229x30
ISBN-13
9781522505594
Product ID
25688451

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