Business & Economics Books:

Anspruchsgruppenkommunikation

Wertorientierte Gestaltungsmoglichkeiten Mit Wissensbasierten Stakeholder-Informations-Systemen

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Paperback

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Anspruchsgruppenkommunikation by Martin Stosslein
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Description

Der Autor zeigt Innovationspotenzial, Konzepte und Umsetzungen des rechnergestutzten Stakeholder Relationship Managements auf. Er bildet Informationsbedarfe der Anspruchsgruppen in "intelligenten" Checklisten ab und entwickelt Stakeholder-Informations-Systeme, die sich automatisch an Situationen, Rollen sowie an Eigenschaften der Benutzer anpassen. Die Leistungsfahigkeit des Instruments wurde am Bayerischen Forschungszentrum fur wissensbasierte Systeme (FORWISS) mit Partnern aus der Praxis uberpruft."

Author Biography

Dr. Martin Stosslein promovierte bei Prof. Dr. Dr. h.c. mult. Peter Mertens am Lehrstuhl fur Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik I, an der Wirtschafts- und Sozialwissenschaftlichen Fakultat der Universitat Erlangen-Nurnberg. Er fuhrte das Forschungsprojekt AIDAR (Aussen- und InnenDARstellung von Unternehmen) am Bayerischen Forschungszentrum fur Wissensbasierte Systeme (FORWISS) durch."
Release date Australia
October 26th, 2006
Contributor
Foreword by Mertens
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Dimensions
148x210x14
ISBN-13
9783835004443
Product ID
27104298

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