Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy - the ability to see the world through someone else's eyes - could be what your business needs to innovate, connect, and grow.
Having built his career working with iconic brands and institutions such as Google and Nike, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.
Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding - your consumers, your colleagues, and yourself - and it's a direct path to powerful leadership. As such, APPLIED EMPATHY presents real strategies on how to make lasting connections and evolve your business internally as well as externally.
This ground-breaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.
Author Biography
Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands, organizations, and startups: from Johnson & Johnson, Pantone, and Adobe to The TED Conference, Delta Airlines, and The Daily Show.
Additionally, Michael has served as a board member and advisor to a variety of organizations including Behance, The Burning Man Project, The Smithsonian's Cooper Hewitt National Design Museum, and Tribal Link Foundation. He is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point.
In addition to these pursuits, Michael leads a thriving indigenous medicine practice where he works with patients to help them address illness and injury of all types, on the road to better well-being.
A passionate entrepreneur, he also owns and operates a globally recognized design store in New York's West Village with his wife Caroline. Applied Empathy is his first book.
