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Art and Business on Hardback by Stefania Mase
Art and Business on Hardback by Stefania Mase
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Art and Business

Perspectives on Art-based Management
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Description

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

Author Biography:

Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.
Release date Australia
August 30th, 2020
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2020
Illustrations
2 Illustrations, color; 1 Illustrations, black and white; IX, 146 p. 3 illus., 2 illus. in color.
Pages
146
ISBN-13
9783030517687
Product ID
33521226

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