Alex Pratt is an award-winning entrepreneur, and one of the UK’s leading business figures. He started trading bankrupt stock at the age of 16, and was quickly spotted as a National Rising Business Star. At 23, he founded his own company Sunalex, which specialized in the design of niche tasklighting products – making everything from reading lights and sewing lights, to map-reading lights for lights on spaceships. He is now Director of Serious Brands, an extension of his reading lights business, which provides a variety of goods for the 50 plus market. He writes a monthly column on business at the Coalface in Director Magazine, and is an active member of the institute of Directors.