"These tips are worth their weight in gold to businesses of all sizes." - Peter Jones , CBE, Entrepreneur and star of TV's Dragon's Den For any business, less really can be more. We all face new, austere times. Whether starting up, surviving or seeking to dominate its niche, every business needs to adjust. Based on years of real business experience, this book shows you how. From reinvigorating staff with Dunkirk spirit, to building revenues on a shoestring, this book tells you where to cut and where to keep spending. Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for any business leader sworn down by daily bad news - the age of austerity really can be about thriving, not just surviving.
Alex Pratt is an award-winning entrepreneur, and one of the UK's leading business figures.
He started trading bankrupt stock at the age of 16, and was quickly spotted as a National Rising Business Star. At 23, he founded his own company Sunalex, which specialized in the design of niche tasklighting products - making everything from reading lights and sewing lights, to map-reading lights for lights on spaceships. He is now Director of Serious Brands, an extension of his reading lights business, which provides a variety of goods for the 50 plus market.
He writes a monthly column on business at the Coalface in Director Magazine, and is an active member of the institute of Directors.