Business & Economics Books:

Authentic, Dynamic, Savvy

Modern Marketing for Business Success
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Does marketing drive you dotty? Would you like to create real results? Look, inauthentic old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketing strategies with potent mindset work. Experienced marketer Rachel Allan Rachel has created this innovative system, and she shares it with you in Authentic, Dynamic, Savvy. She recommends closing your ears to all the well-intentioned (but misguided) advice and marketing gobbledygook being offered up on the internet, and instead focusing on three core elements: Authentic campaigns Dynamic strategy Savvy research However, if you are serious about creating holistic life and business success, you need to know about - and implement - three other crucial elements. The details of all six elements are revealed in this refreshing guide to results-focused marketing. Get ready to become one of the new generation of business owners who are creating success on their terms. Take control, and make the leap from chaos to clarity - without going dotty!

Author Biography:

Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. She is a sought-after coach and consultant with 26 years of marketing experience, including 15 in her own business. Rachel's expertise is in strategic and integrated marketing. She guides business owners to think bigger about their business, and to identify and respond to opportunities. Her mission is to see business owners become the best versions of themselves.
Release date Australia
March 1st, 2020
  • General (US: Trade)
8 illustrations
Cark Enterprises Pty Ltd
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