Barack 2.0

Name: Barack 2.0
SKU: 5322256
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Description

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Release date Australia

December 1st, 2008

Author

Audience

General (US: Trade)

Pages

130

Dimensions

216x280x9

ISBN-13

9780578008028

Product ID

5322256

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