Behind Collections

Graphic Design and Promotion for Fashion Brands

By:

Victionary

Format:

Paperback / softback

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Around 9-19 July using International Courier

Description

Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands' aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herm s, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

Author Biography:

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world. https://victionary.com/pages/about-us

Release date Australia

April 1st, 2015

Author

Victionary

Audience

General (US: Trade)

Illustrations

Illustrated in colour and black and white throughout

Pages

256

Dimensions

183x250x25

ISBN-13

9789881222749

Product ID

22492909

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