Business & Economics Books:

Better Make It Real

Creating Authenticity in an Increasingly Fake World

Format

Hardback

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Better Make It Real by Jill J Morin
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Description

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. * Provides anecdotes and illustrations from companies and organizations of all sizes and a wide variety of types * Offers a step-by-step process leaders of any organization can apply and benefit from * Draws directly from Kahler Slater's case files

Author Biography

Jill J. Morin is a "3EO" (one of three co-CEOS) of Kahler Slater, a global interdisciplinary design enterprise.
Release date Australia
March 23rd, 2010
Author
Country of Publication
United States
Illustrations
25 Illustrations, unspecified
Imprint
Praeger Publishers Inc
Pages
173
Dimensions
155x235x21
ISBN-13
9780313376801
Product ID
3958067

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