From its launch in 2005 YouTube has become the world's largest video streaming website! What started as a simple video-sharing website, now attracts more than 800 million visitors every month. How did YouTube become the third most popular website in the world? We follow YouTube's journey, from its launch, purchase by Google and continued growth. Learn about the brains behind the iconic brand, from the original founders to the most recent CEO. Explore key business concepts and develop a product brief for your very own YouTube channel. The Big Business series lifts the lid on the stories behind the most iconic businesses today. Ideal for budding young entrepreneurs with an eye for opportunity!

Author Biography

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.