More than 20 years of marketing expertise are brought to bear in this practical online marketing guide that explores the fundamentals of blogging and how blogs have evolved into profit opportunities. Recent blogging innovations are explained in simple steps and illustrated with how-to tips, case studies, and coaching advice. Whether the goal is to build a money-making blog, or to create buzz and credibility for a brand, company, cause, or viewpoint, this primer offers valuable advice to savvy marketing professionals and novice entrepreneurs.Eight result-oriented methods to make blog marketing more effective are outlined, and 12 money making techniques are explained. Dozens of practical tips are shared - including the author's innovative credibility sibling technique - which could make some standard marketing practices obsolete. Marketing and promoting awareness of the blog to attract high quality traffic and sales are also examined. No aspiring online entrepreneur or established business can afford to ignore the valuable information contained in this book.