Brand Therapy

15 Techniques for Creating Brand Strategy in Pharma and Medtech

By:

Brian Smith

Format:

Paperback / softback

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Description

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Author Biography:

Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including 'The Future of Pharma' and 'Darwin’s Medicine'.

Release date Australia

January 25th, 2018

Author

Brian Smith

Audience

Professional & Vocational

Pages

212

Dimensions

203x203x14

ISBN-13

9781788600057

Product ID

27551640

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