Brands, Geographical Origin, and the Global Economy

A History from the Nineteenth Century to the Present

By:

David M Higgins

Format:

Hardback

Series:

Cambridge Studies in the Emergence of Global Enterprise

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Description

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.

Author Biography:

David M. Higgins is a Professor of Accounting and Finance at Newcastle University Business School.

Release date Australia

May 26th, 2018

Author

David M Higgins

Audience

Professional & Vocational

Pages

344

Series

Cambridge Studies in the Emergence of Global Enterprise

Dimensions

157x235x23

ISBN-13

9781107032675

Product ID

27199645

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