Business & Economics Books:

Brands, Geographical Origin, and the Global Economy

A History from the Nineteenth Century to the Present

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Brands, Geographical Origin, and the Global Economy by David M Higgins
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Description

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Release date Australia
May 26th, 2018
Country of Publication
United Kingdom
Imprint
Cambridge University Press
Pages
344
Dimensions
152x228x23
ISBN-13
9781107032675
Product ID
27199645

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