Bought this as a gift for a work mate and he absolutely loves it, has taken it in to work every day since getting the Brown Paper Bag. From his first reaction of “Whaaaaaat is this-” to the gleam in his eye when people at work notice his bag and ask him about it. I recommend this as the gift to buy the friend who is hard to buy a gift for. Also partners very well with the Reusable Toastabags (which allow him to toast a filled sandwich at work, just using a regular toaster).