Business & Economics Books:

Business Economics

Sorry, this product is not currently available to order

Here are some other products you might consider...

Business Economics

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Business Economics by Andrew Gillespie
Unavailable
Sorry, this product is not currently available to order

Description

What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics. Online Resource Centre For registered adopters of the book: A testbank of questions Customizable PowerPoint slides Case study teaching notes with guide answers to the questions Group exercises based on the 'you are the manager' activities in the book Figures from the text VLE cartridge For Students: Self test questions Additional short case studies Audio animated PowerPoints for more complex graphs Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter Sample essays Links to LSE video and podcast lectures Solutions to exercises 'One step further' feature containing more advanced material Oxford NewsNow

Table of Contents

1. Introduction; 2. The fundamental economic problems; 3. Demand; 4. Supply; 5. Markets; 6. Market analysis: shares, currency and labour markets; 7. Market failures and imperfections; 8. Costs and revenues; 9. Analysing market structure; 10. Macroeconomics; 11. Macroeconomic issues; 12. International business and trade; 13. Current economic issues

Author Biography

Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics, Oxford University Press, 2007.
Release date Australia
April 22nd, 2010
Country of Publication
United Kingdom
Illustrations
150 figures
Imprint
Oxford University Press
Pages
480
Dimensions
189x247x23
ISBN-13
9780199565184
Product ID
3978933

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...