"Business Now" focuses on business from a real-world perspective. With more practical application exercises, examples, and reinforced learning throughout, it allows students to continually exercise their critical thinking and problem solving skills with realistic business problems they will likely encounter in their professional lives. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.
Table of Contents
Chapter 1 The World of Business and Its Environments Chapter 2 How Economics Affects Business Chapter 3 Entrepreneurship and Starting a Small Business Chapter 4 The 4Ps of Marketing: Product, Price, Place, and Promotion Chapter 5 Human Resources Management Chapter 6 Production and Operations Management Chapter 7 Information Technology in Business Chapter 8 Finance and Accounting Chapter 9 Management: Functions and Styles Chapter 10 Leadership and Motivation Chapter 11 Business in Global Markets Chapter 12 Social Responsibility and Ethical Behavior in Business Bonus Chapter: Managing Your Finances