Business & Economics Books:

Business Practices in Emerging and Re-Emerging Markets

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Hardback

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Business Practices in Emerging and Re-Emerging Markets by S Singh
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Description

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Author Biography

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
Release date Australia
April 9th, 2008
Author
Country of Publication
United States
Edition
2008 ed.
Illustrations
4 Illustrations, black and white; XXII, 259 p. 4 illus.
Imprint
Palgrave Macmillan
Pages
259
Dimensions
140x216x19
ISBN-13
9781403976222
Product ID
3164219

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