Business Practices in Emerging and Re-Emerging Markets

By:

S Singh

Format:

Hardback

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Description

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Author Biography:

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.

Release date Australia

April 9th, 2008

Author

S Singh

Audience

Professional & Vocational

Illustrations

4 Illustrations, black and white; XXII, 259 p. 4 illus.

Pages

259

Dimensions

140x216x19

ISBN-13

9781403976222

Product ID

3164219

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